HIT THE HAY is a Swedish company that aims to make our industry better, in every way. But before I tell you more about the company, let me first tell you a story!

I was quite young when a wise man once said to me;

"There are two things you really should invest your money in, a good pair of shoes and great bedding." Why? I asked. "Because those are the things you spend most of your life in, either sleeping or on your feet" the wise man replied.

Let's just say I didn't listen to the wise man...

Fast forwarding a bit, I remembered the wise old man saying something about investing in good quality bedding. The only problem was that I couldn't find what I was looking for. I knew that the cotton industry was draining our planet of water and polluting it with chemicals so I didn't want to support it.

I heard about a fabric called Lyocell, a fabric made from wood pulp with a reward-winning end loop system that recycles both water and the non-toxic chemicals used in the manufacturing process. At the same time, the fabric had a bunch of other benefits like being super soft on the skin, naturally antibacterial, hypoallergenic and taking breathability to the next level.

I decided to take matters into my own hands and create an eco-friendly alternative for bedding but with great benefits. Here at HIT THE HAY we believe that eco-friendliness should be rewarded not the other way around...

Now back to the company.

We want to help you improve one of the most important things in your life, sleep. I mean we sleep 1/3 of our lives so it's kind of a big deal. So much of our lives are affected by how we sleep. Our jobs, our relationships, maybe most importantly, just how we feel. So if we can make you sleep better, maybe we can make your life a little better.

We do this by using innovative materials, maximising the comfort of our products and constantly looking for new ways to improve sleep.

Follow our journey and welcome to HIT THE HAY.

Sleep well, Erik

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